Mobile phone usage has increased over years and people are using mobile phones for searching nearby places. Whether it be restaurant or shopping mall or something else everyone should have a mobile website or online presence to increase sales and connect with their customers.

Tracking of mobile website in Google Analytics differs from tracking a normal website because Google Analytics uses JavaScript based code to track visitors data but some mobile devices does not support JavaScript. So Google devised a new way to track mobile websites using Google Analytics. This blog post will provide you information on Google Analytics Mobile Tracking Code and steps to install it on your mobile website.

Let’s walk through the visitor tracking process for a PHP based mobile website.